The Old Gold tradition of hair oiling significantly drives the Hair Care Market in India

Numerous benefits of hair oiling, change in lifestyle pattern with changing oiling habits, holding up to the tradition of oiling hair and a wide range of product portfolio catering to the diverse needs of consumers are to continuously drive the Hair Oil market in India.
Long black silky hair was considered as a pride for Indian ladies as they used to follow the tradition of oiling hair regularly. Hair oil cleans dust from our scalps to prevent dandruff, infections, irritations and it even prevents hair fall. Apart from these benefits, oiling hair also serves certain ancillary purposes such as relaxation, curing headache, and migraine by giving relaxation and improving blood circulation. Oiling Hair is also considered as India’s secret to hair growth. Even today in some areas of the rural India oiling hair is followed as a tradition and has not lost its importance. However, this scenario is losing its base with the changing lifestyle patterns and hair care largely associated with shampoo and salon at this growing urbanization age. Oiling hair is losing importance due to urbanization and the trend of using additional synthetic products for hair coloring, serum, styling products, etc. People now do not have healthy lustrous hair with increased usage of chemical products.
A Gradual shift towards the usage of hair oil has been seen among urban consumers with the increasing awareness of the benefits of hair oil. The exposure to social media with blogs and webpage particularly for hair care regime and also the famous hairstylist promoting hair oiling is growing awareness among the younger generations. The popular belief among the younger generation that hair oil promotes greasiness has changed with knowledge about its benefits of not only making hair strong and nourished but also its protection from effects of premature greying, split ends, baldness, etc. The availability of various types of hair oil in the market in accordance with the needs of the consumers are also attracting the younger generation towards hair oiling. The marketing strategy adopted by the manufacturers of promoting their products through celebs is also grabbing the consumers towards the hair oil segment.
India Hair oil market in India was growing with a CAGR of over 18% over five years. The hair oil market in India is categorized into coconut hair oil and perfumed hair oil. Perfumed hair oil is further bifurcated into Light hair oil, Cooling hair oil, Heavy Amla hair oil, and others that include hair fall reducing hair oil, anti-dandruff hair oil, and others. Coconut hair oil is the traditionally used hair oil that has a prominent market share in the hair oil segment.
Companies are manufacturing a variety of hair oil to reach the diverse needs of consumers. Marico is the leader in the hair oil segment with its most popular brand Parachute. Parachute has been in the Indian household for ages. The easy availability of hair oils in retail stores and the wide product portfolio are to drive the market further. While Marico dominated the coconut hair oil, Bajaj and Dabur focused on almond and amla respectively. Marico has also its foot in the perfumed hair oil segment with its brands Nihar Naturals, Hair & Care, and Advanced Jasmine. The wide range of product portfolio with the innovative marketing strategies of the manufacturers coupling with the rising awareness of hair oiling and its benefits will surely drive the hair oil market in the near future.