Rich in Vitamin C, D, E & K fruit juice are soon going to replace the trend of traditional breakfast in many of the urban households

Increasing obesity amongst children, people spending a lot to stay fit and healthy, high disposable income, increasing purchasing power of the customers, growing awareness among the people, health benefits from the fruit juices are some of the growth accelerators in the Indian juice market.
The children in India are getting addicted to junk food a lot which makes them obese at a very small age. People out in the west have a regular practice of consuming fruit juices with their breakfast that keeps them fit and healthy. Fruits like oranges, grapefruits, and limes are citrus fruits that contain a good source of vitamin C. Vitamin C is an antioxidant and protects cells from substances that damage the body. Vitamin C promotes white blood cell and antibody production, which help fight off foreign invaders. Strawberries, mangoes, and lime are also great sources of vitamin C and vitamin A. Instead of taking on junk food, if such juices are consumed regularly, it will help fight many diseases and will keep the children fit.
India Juice Market is expected to register a CAGR of over 17% in the forecast year 2015-2021. Fruits contain many vitamins and minerals in it which can help fight many diseases. There are more than a dozen major vitamins such as vitamins C, D, E, and K, along with the B complex which are all essential for a good health. Juice has always been an attractive market in a country like India which experiences heat in almost every season. People love drinking juices to beat the scorching heat. But what is missing in a country like India is the western practice of drinking juices in their breakfast which can help the immune system of the body.
Moreover, the recent trend of youngsters hitting the gym to stay fit and healthy is also a benefit to the juice industry in India. These youngsters are the target consumers as they prefer taking juice instead of breakfast in many of the urban households in India. Increasing consumer spending power of the people is also leading way to go for healthy juice options instead of juices from the street vendors in India. Organic food is also an emerging concept in the Indian market wherein people demand natural and healthy food in India. The content of fruit in each of the segment is where these products are bifurcated. Because of the low amount of fruit content in fruit drinks and the addition of preservatives and artificial flavours the consumers are slowly shifting to the fruit juices that contain 100% fruit content in it. Health conscious people are now looking for healthy products that will keep them fit. So it is expected that in the coming years, fruit juices and nectar drinks are expected to experience the maximum share by 2021.

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