Rasna revives ethnicity with its new Native Haat range products.

Rasna is one of the most trusted brands in India. It is one of the world’s first producers of instant fruit-based concentrate. The present customer has turned out to be exceptionally wellbeing cognizant and needs to return to their ethnic roots with normal fixings like nectar, fundamental oil, flavour oil, badam powder and so on. Remembering this, with a guarantee of no synthetic concoctions and additives, Rasna has brought forth another brand called ‘Rasna Native Haat’.
Rasna Native Haat comes with a one-line promise to consumers too, ‘go back to nature’. This is clearly visible in their product offerings namely Rasna Native Haat, Aampanna, Shikanji which are available in powder form as well as ready to drink form. Now as an addition to the product portfolio the brand has launched Rasna Native Haat Honey Vita and Badam Vita Powder and Honey in following SKUs:
-Honey Vita (Chocolate Flavour) – 18g, 100g, 600g, 500g
-Badam Vita (Badam Flavour) – 12g, 200g
-Honey (Natural) – 750g, 500g, 250g, 50g
To further promote the products, Rasna Native Haat has announced its new Brand Ambassador, Saina Nehwal, who has shot a TV Commercial for both, Honey and Honey Vita products. Rasna has seen as an innovative company be it a product launch, marketing or distribution and is enviable 100 per cent recall and almost 80 percent market share which makes it a role model company.
As stated by Bonafide Research in its market research report “India Juice Market Outlook, 2021”, the beverage market in India is bifurcated mainly into alcoholic and non – alcoholic beverage. The further segmentation of non – alcoholic beverage in India comes out to be of carbonated and non – carbonated beverage. The main segments that are observed in the non- carbonated non – alcoholic segments comprises of juices, bottled water, energy drinks, ready to drink tea and coffee, flavoured milk, malted drinks and other drinks that are available. The report covers the detailed insights of the Juice market in the global and the Indian market. The report covers the global juice market in a detailed segmental analysis with the value and volumetric analysis.
To request a sample copy: https://www.bonafideresearch.com/samplereport/160220111/India-Juice-Market-Outlook-2021
People demand naturalness and a particular taste sensation with as few calories as possible from juices and nectars globally. To provide this, manufacturers are trying to combine the best raw materials with innovative product concepts. The manufacturers are bringing new packaging trends, which will attract the consumers to buy it. The fruit and vegetable processing industry in India is highly decentralized having wide capacities. The perishable nature of juices dictated immediate consumption within less than 24 hours in warm climates and extended but still limited time in cooler environs. Natural chilling or freezing was the only alternative to microbial modification of the juice. The juice market in India constituted a compound average growth rate of about 18.30% in the period of six years from 2009 to 2015. The current Prime Minister of India Mr Narendra Modi proposed the big players like Coca Cola, Pepsi to add 2% of fruit content in the aerated drinks, which will thereby help the farmers to cultivate more in fruits and can generate profit. This kind of initiatives will promote the inclusion of real fruits in the juices available in the market.
According to “India Juice Market Outlook, 2021”, the juice market in India showcased CAGR of more than 18% in the last six years. The main segment in the juice market is done on the basis of fruit content in each of the segment. Fruit juices, fruit drinks and nectar drinks are the different segments that are available. Fruit drinks dominate the market with more than half of the market in its territory. Street vendors find this product feasible as the product comes cheap and viable. The consumers of India rather price-sensitive and go for the cheaper options without realizing the side effects. Fruit drinks showcased a dominating share of 58% in 2015 but with the increasing awareness about the deteriorating health due to such drinks is expected to decline the market in the coming five years. The top players are working rigorously on a fruit drink that contains 100% juice content. The health-conscious people are also shifting from the fruit drinks to the fruit juice segment as it is healthier and has non added preservatives or artificial flavours like that in fruit drinks segment. Dabur, Parle Agro, PepsiCo, Coca Cola and other companies have shown their exposure in the Indian market. The leading players are showing their presence in each segment by launching new products in each variant.

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