Digitalization has not proven to be a threat to stationery market in India.

  • The continuous improvement of literacy rates, the enhancement of consumers’ healthy lifestyle, fashion consciousness, consideration of personal grooming and extended lifespan, plus improvements in conditions and distribution channel development in rural areas, has all created opportunities for expansion of the stationary market. In Non-Paper Stationery Market, rivalry drives the market crazy for new products; it has its positive side too, as this way the consumer can get the best product he wishes for, in different price ranges. Indian buyers are price sensitive but are ready to spend more if dependable products are offered. However, the buying behaviour of the consumer towards non-paper stationery products is that of rawness about the variety of products or the correct usage of the product available in the market. This is on account of the offer of the chaotic players in the business is significantly higher than the sorted out players.

According to the report on ‘India Non-Paper Stationary Market Outlook, 2023’ published by Bonafide Research, India overall non-paper stationery market is expected to grow with a CAGR of 8% over reviewing period from the year 2017-18 to 2022-23. The total market of stationery is made from paper stationery and non-paper stationery products. Paper stationery market is further segmented into products for office use and non-office use. The non-paper stationery segment covers products such as writing instruments, office products, colours and other adhesive & technical instruments. Writing instrument contains Pens, Pencils and other. In Writing instrument Market, Pen Segment Market is dominating followed by Pencil. Leading companies in Writing Instrument has major market share includes BIC Cello, Linc, Flair etc.
In short, the stationary market includes products like notebooks, paper for office, pens, non-paper for office, pencils, colours and much more types. Among this entire category, apart from dominating paper stationery, the non-paper stationery category has contributed less than 40 percent market share. Further, writing instrument has chunked the largest pie of the non-paper stationery market with segment likewise, pen, pencil and others. All these lead to one conclusion that evolving digitalisation is not yet proving a threat to stationery products, considering the potential growth of the market.
In India, though stationery is largely retailed through local or small players, the industry is gradually moving towards the organised mould. The non-paper stationery market has witnessed phenomenal growth over the past couple of years. Growth beyond its set boundaries of writing instruments, stationery today includes a huge gamut of products across various ranges. Additionally pushing the business on a development direction is the inundation of enormous and famous players. Indeed, even the top of the line extravagance brands, which were prior constrained to the openings of select showrooms, have advanced into bigger retail outlets, in this way discovering more takers.” The buyers dealt with, like a ruler today. Likewise, the governments focus on expanding education wherever has helped the development of the non-paper stationery market in India.
Furthermore, Developing economy, rising disposable income of individuals, growing awareness of the importance of education and much more reasons are there to spend more on stationery products. Further, an increasing number of schools, colleges and offices also indicate the more consumption of non-Paper stationery products. In addition, an increase in the population of the country shows the huge potential for market growth of the non-Paper stationery market.
Major companies that operate into the stationery market in India are ITC Limited, Doms Industries Private Limited, BIC Cello (India) Private Limited, Kokuyo Camlin Limited, Hindustan Pencils Private Limited, The West Coast Paper Mills Limited, Navneet Education Limited, Flair (India) Private Limited, Sundaram Multi Pap Limited, J K Paper Limited, Linc Pens & Plastic Limited.

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