One of the key trends observed in the air cooling systems market is shift towards energy efficient products
With growing awareness and electricity rates in the country, Indian consumers are increasingly looking for energy-efficient air cooling systems as compared to standard ones. Purchases are made looking at the running cost of the products. India’s air cooling systems market is witnessing an increase in the use of green technologies. As global warming and environmental issues seem to be talked about more frequently these days, the regulatory bodies are ensuring that there is a stringent manufacturing process in place when it comes to designing the latest set of air cooling systems. Manufacturers are also introducing the latest technology and focusing on offering consumers energy-efficient products. Vendors are utilizing high-performance technology and innovation in design to achieve superior performance and dramatically reduce the energy consumed by air cooling products. Environment-friendly technology will enable manufacturers to produce more energy-efficient products, which shall be the first choice of health-conscious consumers.
A major challenge affecting the market growth of air conditioners is power consumption which is higher as compared to other cooling systems. However, this in turn has increased the demand and scope for energy-efficient models. Inverter-based and solar-based air conditioning systems are anticipated to witness significant growth in the near future because of their energy-efficient features, which help meet stringent energy regulations. Also, as a result of greater awareness about energy efficiency, industries are migrating from using VRF technology, based on a combination of fixed compressor and inverter compressor, to inverter VRF systems; based entirely on inverter compressors, which help lower running costs.
Many leading companies such as LG, Panasonic, and Samsung have also exited from the windows air conditioning segment and are launching new energy-efficient models of split air conditioners. This will be key to increasing the penetration of ACs in India. However, the prices of air conditioners have risen as the Bureau of Energy Efficiency (BEE) has revised the star rating which gives an indication of how energy efficient the product is.
In India, among the mid-income groups, there is a huge demand for air coolers. Especially, the products, which offer great value of energy efficiency with a stylish look that resembles an air conditioner. Air coolers are more eco-friendly and energy-efficient and these will be the prime reason for air coolers sustainability in the market throughout the forecast period. Manufacturers have included features like Smart Sleep in their coolers that help adjust the room temperature for maximum comfort and save energy during the night without noise and discomfort.
After air conditioners and coolers, energy-efficient fans are also making their way into Indian homes. Fans to come with Bureau of Energy Efficiency (BEE) star ratings now. The best energy-efficient fans come with wattage in the range of 30 to 60 watts. A few reputed suppliers have now 5 star rated fans which are considered as the best with respect to energy efficiency. Consumer durables companies are also launching fans with Brushless Direct Current motors (BLDC) technology that uses just about 50% of the energy used by regular fans. Fans with BLDC motors typically cost about Rs 1,500 more than regular fans but considering that they consume about 50% less power, the user would get back his investment in about a year.