India ahead of China in paper market in spite of disposing threats : Bonafide Research

India has emerged as the world’s fastest growing paper market with a CAGR of 6-7%, leaving behind China, the biggest producer of paper globally.
The Rs 60,000-crore Indian paper industry achieved this significant growth, fighting odds of both raw material scarcity and competition from cheaper imports.
“China’s paper market has grown only 4.6% per year, while the global paper production in the current year is projected to grow 1-1.5%. In the last 10 years, the domestic demand has almost doubled from around 9 million tonne in FY 2007-08 to over 17 million tonne in 2017-18. At the same time, with a CAGR of 6-7%, India counts on touching about 20 million tonne by FY 2019-20..
In the last seven years, imports of paper and paperboard have risen at a CAGR of 16.11% in value , and 18.15% in volume terms. Imports are growing at a very high rate as compared to the increase in domestic production rate.
With a per capita consumption of paper being only 13-14 kg per annum in India as compared to the global average of 57 kg, not to talk about around 200 kg in developed countries, the opportunity for growth in our country is huge.
Another major boon to India is, setting up of world’s biggest paper mill in Ramayapatnam in Andhra Pradesh by Indonesian pulp and paper giant Asia Pulp & Paper Group (APP). This is one of the largest FDIs in a greenfield project in India at Rs 24,500 crore.
The mill will apparently have a capacity of 5 million tonnes per annum. The company has reportedly identified the 2,500-acre site along the coast already. It will produce speciality paper, printing paper, writing paper and packaging paper. The company chose Andhra Pradesh as the land is along the coast which will make import of raw materials and export to big markets, such as China, easier.
‘India Paper Market Outlook, 2023’ published by Bonafide Research, gives a comprehensive analysis on the paper market of India. Since last few years, India is experiencing a major growth in the paper products sales. The continuous improvement of literacy rates, the enhancement of consumers healthy lifestyle, E-commerce, consideration of personal grooming and extended lifespan, plus improvements in conditions and distribution channel development in rural areas, has all created opportunities for expansion of the paper market. Increase in paper, paperboard and packaging materials is due to increased use of electronics, ready to cook meals and pharmaceuticals.
India paper market is calculated to grow with a CAGR of more than 10% in value terms during review period starting from 2011-12 to 2016-17 and the market is anticipated to reach more than Rs. 75,000 crores at the end of forecasted period year 2022-23. Paperboard & industrial packaging paper, paper stationery, newspaper print and speciality paper altogether creates the overall paper market. As paper industry of India are become more competitive by adding improvements of key ports, roads & railways and communication facilities, revision of forest policy is required for wood based paper industry so that plantation can be raised by industry, cooperatives of farmers and state government. In addition, growing Indian economy, the rising disposable income of consumer, higher literacy rate, growth of FMCG market, etc. encourage the use of paper for writing, printing, newspaper, packaging and much more. Among them paper for paperboard and packaging is used in highest ratio of total paper market. The emerging segment of paper is speciality paper which includes paper use in bank, bond, cheque, currency note, paper for security printing, stamp paper, etc. has the wider opportunities of growth in near future.
As aggressive environment changes and rising pollution in the country, make people to shift their preference over paper from plastic for packaging and also the support of government encourage the use of paper. Due to technology advancement, wide availability of eco-friendly paper products available encourages the market growth. Marketers are trying to give more innovative products with high durability shows the future growth of paper market.
Major companies that operate into the paper market in India are ITC Limited, Tamil Nadu Newsprint and Papers Limited (TNPL), J K Paper Limited, Ballarpur Industries Limited, Century Pulp and Paper Limited, The West Coast Paper Mills Limited, International Paper APPM Limited, Seshasayee Paper & Boards Limited (SPB), Emami Paper Mills Limited, N R Agarwal Industries Limited (NRAIL).
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